{"id":188,"date":"2020-09-02T14:17:13","date_gmt":"2020-09-02T12:17:13","guid":{"rendered":"https:\/\/ana-mateo.com\/formacion\/?p=188"},"modified":"2020-09-02T14:17:13","modified_gmt":"2020-09-02T12:17:13","slug":"imagen-corporativa-espacio-fisico-y-web","status":"publish","type":"post","link":"https:\/\/ana-mateo.com\/formacion\/imagen-corporativa-espacio-fisico-y-web\/","title":{"rendered":"IMAGEN CORPORATIVA , ESPACIO F\u00cdSICO Y WEB"},"content":{"rendered":"<p><span style=\"color: #003366;\">Los cambios que se realizan en la<strong> imagen corporativa<\/strong> de la empresa repercuten de forma inmediata en el espacio f\u00edsico.<\/span><\/p>\n<p><span style=\"color: #003366;\">El punto de partida de una empresa para mostrarse al exterior es el <strong>logo<\/strong>. Su formas, colores transmiten informaci\u00f3n a trav\u00e9s del dise\u00f1o de los valores de la empresa, los servicios que ofrece.<\/span><\/p>\n<p><span style=\"color: #003366;\">Los cambios de un logo a veces se deben a que se modifican los servicios que la empresa realiza o porque quiere actualizar su imagen. El consumidor cuando ve la nueva imagen capta ese nuevo giro que toma la empresa.<\/span><\/p>\n<p><span style=\"color: #003366;\">\u00bfQu\u00e9 ocurre si no trasladamos esa nueva imagen al espacio f\u00edsico? no estar\u00edamos consiguiendo nuestro objetivo. Lo mismo ocurre si implantamos la nueva imagen en nuestra web y no en el espacio f\u00edsico. En la b\u00fasqueda de la coherencia en los diferentes canales a trav\u00e9s de los que nos acercamos al consumidor est\u00e1 la respuesta para conseguir nuestro objetivo.<\/span><\/p>\n<p><span style=\"color: #003366;\">\u00bfC\u00f3mo se lleva a cabo la implantaci\u00f3n de una nueva imagen corporativa?<\/span><\/p>\n<p><span style=\"color: #003366;\">La <strong>coherencia entre espacio f\u00edsico, web, merchandising y gr\u00e1fica<\/strong>, es la respuesta.<\/span><\/p>\n<p><span style=\"color: #003366;\"><a style=\"color: #003366;\" title=\"http:\/\/www.grupoatrium.com\/\" href=\"http:\/\/www.grupoatrium.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Grupo Atrium<\/a>\u00a0confi\u00f3 en nosotros para llevar a cabo esta tarea.<\/span><\/p>\n<p><span style=\"color: #003366;\">Impartimos\u00a0formaci\u00f3n al equipo para que conocieran las pautas a seguir y para la sensibilizaci\u00f3n respecto al uso de la nueva imagen corporativa.<\/span><\/p>\n<p><span style=\"color: #003366;\">El resultado fue muy positivo, el equipo capt\u00f3 a la perfecci\u00f3n la uni\u00f3n existente entre imagen corporativa y espacio f\u00edsico y online.<\/span><\/p>\n<p><span style=\"color: #003366;\">Os dejamos un ejemplo de una implantaci\u00f3n perfecta, se trata del realizado por\u00a0<a style=\"color: #003366;\" title=\"http:\/\/fivestarlogo.com\/blanche-co-event-planner-branding-by-alexis-chico\/\" href=\"http:\/\/fivestarlogo.com\/blanche-co-event-planner-branding-by-alexis-chico\/\" target=\"_blank\" rel=\"noopener noreferrer\">Alexis Chico\u00a0<\/a>\u00a0para\u00a0<a style=\"color: #003366;\" title=\"https:\/\/www.eggshopnyc.com\/\" href=\"https:\/\/www.eggshopnyc.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Egg Shop<\/a><\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-15461\" src=\"http:\/\/ana-mateo.com\/wp-content\/uploads\/2018\/03\/image-6.jpg\" alt=\"\" width=\"619\" height=\"495\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-15460\" src=\"http:\/\/ana-mateo.com\/wp-content\/uploads\/2018\/03\/image-1-2.jpg\" alt=\"\" width=\"619\" height=\"495\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los cambios que se realizan en la imagen corporativa de la empresa repercuten de forma [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":189,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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